Gen Z Is Changing Real Estate—Here’s What We’ve Learned

ChatGPT Image May 12, 2025, 11_18_37 AM

There’s a quiet shift happening in real estate right now. Not the kind that makes headlines. It’s something more subtle—more meaningful.

Gen Z is beginning to show up.

Born between 1997 and 2012, members of this generation are now between the ages of roughly 13 and 28. Many are still in school or just entering the workforce—but some are reaching that stage where questions about credit, equity, and long-term financial choices are becoming more real.

And while most Gen Zers aren't rushing to buy homes tomorrow, they are starting to pay attention. And we are, too.


What We're Seeing and Hearing

We’re having more early conversations with Gen Z buyers—some just exploring the idea, others ready to make their first move. What’s striking isn’t just that they’re showing interest; it’s how intentional they are when they do.

They’re not following someone else’s timeline. They’re asking thoughtful questions about value, financial flexibility, and what homeownership might look like on their terms.


A Different Kind of Buyer

This generation isn’t drawn to flashy square footage or status. They’re drawn to strategy. They ask questions about value, equity, income potential, and flexibility. They’re redefining success—not by the size of a house, but by how it fits into a larger plan.

Some are buying solo. Others are teaming up with friends or siblings. Many are investing in properties with rental income built in from day one. The throughline? Purpose.


Information-First, Always

Gen Z buyers don’t want a pitch. They want a partner. They’ve done the YouTube research. They’ve heard all the TikTok tips (and filtered the good from the garbage). What they’re looking for is someone who can validate what’s true, fill in the blanks, and walk them through what the internet can’t.

And when they sit down to talk? Many are more ready than they thought they were.


What It Means to Work With Us

We’ve been doing this a long time, and here’s what we know: the best partnerships are built on shared respect and clear communication. That’s what we offer—no scripts, no pressure.

Here’s what it looks like:

  • Helping you make sense of the loan types, terms, and programs that are actually relevant to your situation

  • Walking you through every form, timeline, and contingency—so you’re confident, not guessing

  • Creating a real strategy, not just showing you listings

  • Advocating for you during negotiations and keeping your goals at the center

  • Connecting you with a full network of trusted lenders, inspectors, and vendors—before and long after you get the keys

When we say we’re with you every step of the way, we mean it—even when that means helping you find a great plumber six months after you move in.


And If You’re Still Figuring It Out? That’s Enough

You don’t need a full plan. You don’t need to know the perfect timing or have every number lined up. You just need space to ask questions, explore your options, and hear from people who want to help you move forward—whenever that makes sense for you.

That’s what we’re here for.

Robin, Kevin and Sophie
Kinney and Renwick Team
License #'s: S067935 | BS0141620 | S197254
[email protected]
(775) 391-8402
kinneyandrenwickteam.com

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About the Author
kevin@kevinjkinney.com
Kevin was born and raised in Reno and graduated from UNR. He started his career as a lawyer in Oregon in 1995. He returned to Reno and transitioned to real estate in 2020.
Kevin has a unique skillset that provides unparalleled skills in all levels of negotiations and positive results driven solutions. He understands what it means to have a client trust his skills and strives each day to exceed those expectations.
He is passionate about helping people achieve their real estate goals. He believes that everyone deserves to have a safe and comfortable place to live and is committed to providing clients with the best possible service.